RESOURCES

Thinking, frameworks, and proof.

Thinking, frameworks,
and proof.

Lessons from sharpening the story for B2B companies.

Lessons from sharpening the story for 30+ B2B startups — from pre-seed to Series C.

GUIDE

Marketing Positioning Statements for B2B SaaS: Examples, Templates, and a Practical Method

Most B2B SaaS positioning is too generic to help buyers choose. A template, a six-step method, and four worked examples from Stripe, Notion, Superhuman, and Linear.

All Posts

Blog & News

Guides

Case Studies

BLOG

Win Loss Analysis Program: Belief Isn't Strategy, Buyer Truth Is.

Apr 24, 2026

Why product marketing teams need both win-loss analysis and AI-powered competitive intelligence in 2026, with stats from Crayon and Clozd showing how the loop lifts win rates and pipeline ROI.

BLOG

Retire "AI-powered." Here's what great positioning actually looks like in 2026.

Mar 5, 2026

Why "AI-powered" stopped working as positioning in 2026: when every vendor claims it, the phrase stops winning deals. Three companies show what to say instead, with examples.

All Posts

Blog & News

Guides

Case Studies

BLOG

Win Loss Analysis Program: Belief Isn't Strategy, Buyer Truth Is.

Apr 24, 2026

Why product marketing teams need both win-loss analysis and AI-powered competitive intelligence in 2026, with stats from Crayon and Clozd showing how the loop lifts win rates and pipeline ROI.

BLOG

Retire "AI-powered." Here's what great positioning actually looks like in 2026.

Mar 5, 2026

Why "AI-powered" stopped working as positioning in 2026: when every vendor claims it, the phrase stops winning deals. Three companies show what to say instead, with examples.