At True North PMM, your trust is at the core of everything we do, and we strive to earn trust by being transparent and responsible with your information. We’re committed to protecting the privacy and personal information of our clients, collaborators, and website visitors. Here’s how we collect, use, and protect your data.
1. Information We Collect
We may collect the following types of personal information:
1.1. Information You Provide
When you reach out for services, complete a form, sign up for a workshop, or join a project, we may collect your name, email, job title, company, and other contact details.
1.2. Usage Data
We collect information about how you use our site — things like browser type, pages visited, and time spent on the site — through cookies and analytics tools.
1.3. Communication Records
When you contact us via email or through our website, we may store that correspondence to better support our work together.
Our data practices are grounded in transparency and verified information, not assumptions or guesswork, so you can be confident your information is handled with care and integrity.
2. How We Use Your Information
We use your information to:
Deliver and improve our services, including enhancing sales and marketing enablement tools
Communicate with you about your inquiry or engagement
Personalize your experience on our website
Analyze usage trends to improve our content, offerings, and website features to better serve users
Comply with legal obligations (if applicable)
3. Sharing Your Information
We do not sell or rent your information. We may share it in these limited cases:
3.1. Trusted Partners
We may work with select service providers (like email platforms or survey tools) to help us operate effectively. They only use your info to support our work — nothing more.
3.2. Legal Requirements
If legally required, we may disclose your information to comply with applicable laws or respond to lawful requests.
4. Cookies & Tracking
Our website may use cookies and similar technologies to personalize your homepage experience, understand how you interact with our site, improve your experience, and serve relevant content. You can adjust your browser settings to manage cookies at any time. This tracking helps ensure that our content and messaging land effectively with visitors.
5. Your Rights
You have the right to:
Access or update your personal information
Request deletion of your data, including session data collected during website visits
Object to how we use your data or ask us to limit it
To exercise any of these rights, email us at hello@truenorthpmm.com.
6. Data Security and Trust
We take data protection seriously and use reasonable safeguards to protect your personal information from unauthorized access or misuse. Our security protocols are maintained in a repeatable way to ensure ongoing protection, and we regularly tune our security measures to adapt to new threats.
7. Governance and Compliance
Strong governance and compliance are the foundation of effective product marketing and long-term brand trust. At True North PMM, we work alongside your team to build a governance framework that aligns with your strategy, voice, and market goals. Our expertise in positioning, messaging, and AI-powered tools ensures your company meets regulatory standards while maintaining clarity and consistency across all communications. By focusing on buyer truth and sharp storytelling, we help you avoid positioning problems and establish a clear, confident presence in the market. Whether you’re preparing to launch, scale, or refine your approach, our governance and compliance services provide the direction and value you need to build trust with buyers and customers. Join us to strengthen your brand, sharpen your messaging, and ensure your product marketing is always aligned with your true north.
8. Contact
Questions or concerns? Reach us at:
hello@truenorthpmm.com
