WHO THIS IS FOR
Positioning knowledge
sits with one person
When the founder leaves the room, the story drifts.
Launches feel like
a scramble every time
Energy is there but no repeatable process for messaging and alignment.
Buyer insight never makes it into messaging
Customer calls happen but patterns don’t flow into positioning or enablement.
Each is a focused half-day or full-day session. Your team leaves with frameworks, templates, and a completed first draft.
Strengthen Website Messaging
BEST FOR
Marketing teams rewriting or auditing their homepage.
Turn positioning into a website story buyers get fast. Audit current messaging, workshop improved copy.
YOUR TEAM WALKS AWAY WITH
Sharpen your Positioning
BEST FOR
Turn buyer truth and market insight into a clear story your team can repeat. Pressure-test positioning, align on message pillars, and lock language that holds up in the real world.
YOUR TEAM WALKS AWAY WITH
Launch with Confidence
BEST FOR
Build a repeatable launch messaging process. Cover launch brief framework, messaging hierarchy, stakeholder alignment.
YOUR TEAM WALKS AWAY WITH
Build Better Enablement
BEST FOR
PMM or marketing teams creating sales messaging that gets used.
Create stronger battlecards, one-pagers, and internal messaging guides that sales actually picks up.
YOUR TEAM WALKS AWAY WITH
Launch a Win-Loss Program
BEST FOR
Teams replacing guesswork with structured buyer evidence.
Learn interview design, analysis frameworks, and executive readout delivery.
YOUR TEAM WALKS AWAY WITH
Run Analyst Relations Smarter
BEST FOR
Teams preparing for analyst briefings or building category credibility.
Prep for briefings, sharpen the analyst story, build a follow-through process.
YOUR TEAM WALKS AWAY WITH
1. Tell us what your team needs.
Fill out the intake form. We’ll understand your team, challenges, and goals.
2. We prep a focused session.
Customized to your product, market, and team. No generic slides.
3. Your team walks out with work, not notes.
Every workshop ends with a completed first draft your team can use immediately.
Martin Kievit
Founder & CEO, Greenvoltis
“Elina and her team were instrumental in our product launch. Smart, fast, creative, and just the right kind of pressure to keep things moving. I would recommend True North without a doubt.”
Meg Kendall
Head of Strategy,
The Climate Hub
“A product marketing powerhouse. Sharp thinking, deep expertise, and a talent for turning scattered ideas into a story that lands.”
Benedek Herman
Founder & CEO, Voovo
“Super organized, packed with ideas, and brilliant with AI. Transparent about expectations and outcomes. Just a great product marketer.”
How long is each workshop?
B2B startup and scaleup teams that need to move fast on positioning, messaging, launches, or buyer research. Most attendees are founders, marketing leaders, product marketers, and GTM teams who want a working session with a defined output, not a multi-month engagement.
Which workshops do you run?
Positioning and messaging, website messaging, launch narrative, win-loss research kickoff, and analyst briefing prep. Each one targets a specific part of the product marketing stack, so you can pick the workshop that fits the work in front of you.
How long does a workshop take?
Most workshops run three to four hours. Longer sessions (half-day or full-day intensives) are available when the scope calls for it, usually for positioning resets or cross-functional launch alignment.
Are workshops remote or in person?
Both. You pick. Remote sessions run over Zoom or Google Meet with a shared working doc for real-time collaboration. In-person sessions work on site at your office or a neutral venue. Hybrid works too when part of your team joins from elsewhere.
Can we combine multiple workshops?
Yes. Teams often pair positioning with website messaging, or a launch workshop with a win-loss kickoff. When workshops run back to back, the second session builds on decisions from the first instead of starting fresh. We’ll recommend a sequence based on the outcome you need.
How far in advance should we book?
Four to six weeks is the typical lead time. That gives us room to align on objectives, review your existing materials, and prep a short pre-read so the live session stays focused on decisions instead of catch-up. Rush bookings are possible when calendars allow, usually with a two-week minimum.
Who should attend from our team?
Keep it small and senior. A working group of four to eight people tends to produce the best output: a founder or CEO, a marketing lead, a product lead, and one or two people close to sales or customer conversations. Bigger rooms slow decisions down.
What prep do we need to do?
Light. We send a short pre-read the week before with a set of prep questions, any existing materials we want to review (homepage, decks, analyst inputs, customer calls if available), and a quick async alignment on objectives. Most teams spend one to two hours on prep.
What do we walk away with?
A working draft of the workshop’s main output, whether that’s a positioning statement, a launch narrative, a message hierarchy, a win-loss interview guide, or an analyst briefing outline. You also get a follow-up summary within three business days that captures decisions, open questions, and next-step recommendations.
How is this different from a full True North engagement?
A workshop is a working session with a defined output, run in a single window of time. A full engagement is a multi-week project that includes research, buyer interviews, iteration, and delivery of finished assets. Workshops are a good fit when your team has the capacity to carry the work forward. Full engagements are a better fit when you want us to run the end-to-end work for you.
Can you customize the content for our stage or industry?
Yes. Every workshop is built around your product, market, and GTM context. We adjust the frameworks, examples, and focus areas based on where you are, whether that’s pre-product-market fit, scaling into new segments, or repositioning an established brand.
How do we book and what does it cost?
Start with a 30-minute scoping call. We use it to confirm the right workshop for your situation, agree on the working group, and set timing. Pricing depends on workshop type, format, and whether you bundle sessions, so the quote comes after the call. You’ll get a written proposal within two business days.
