You don’ t need
to be loud to lead.

You don’ t need
to be loud to lead.

You just need to be clear.

Our Story

Our Story

Every great company has a story.
Too many can’t tell it.

We started True North PMM after seeing one too many startups with brilliant products... and blank stares when asked, “So, what do you do?” Their messaging was fuzzy. Their positioning sounded like everyone else. Their launches felt more like leaps of faith.

We knew there was a better way.

True North PMM was built to bring clarity where there’s chaos. To help companies not just explain what they do, but make people care. To turn product features into compelling narratives. To launch not just with speed, but with purpose.

We don’t believe in marketing for marketing’s sake. We believe in sharp strategy, clean execution, and stories that stick.

Today, we partner with founders, product teams, and marketers to help them find their voice and own their space. Because when you know exactly who you are, and say it clearly…people listen.

And they remember.

Our Beliefs

Our Beliefs

No jargon

No

jargon

Substance over spin

Creativity with purpose

Fast, not frantic

Fast,

not frantic

Our Team

Our Team

Elina Bazinas

Elina Bazinas

Founder & Product Marketing Strategist

Founder & Product Marketing Strategist

Elina lives for the messy middle, that moment when a startup has something brilliant, but the story just isn't landing. She helps B2B companies nail their positioning so customers get it, teams rally around it, and investors lean in. Her zone of genius? Turning fuzzy value props into messaging that's crisp, compelling and built for growth. Equal parts strategist, storytelling, and clarity coach, she asks the right questions, sees around the corners, and makes the complex feel simple. Basically, the Chandler of product marketing: could she BE any more clear?

Zoe Boukouvala

Zoe Boukouvala

Creative Director

Creative Director

Big agency brain, startup soul. Zoe is an award-winning writer and former Ogilvy creative, she's led campaigns that connect, convert, and actually make people feel something. At True North PMM, she turns strategy into standout storytelling, shaping brands that don't just talk, but resonate. Whether it's copy, concept, or full creative direction, if it needs clarity and edge, it runs through Zoe.

George Koufos

George Koufos

Creative Video Director

Creative Video Director

George turns ideas into visuals that truly move people. With a sharp eye and an even sharper instinct, he brings taste, intention, and zero wasted frames to every project across tech, advertising, and entertainment. From the moment the camera rolls to the last frame of the edit, he steers the whole creative arc of the video. Whether he’s developing the concept, shaping the shoot, or crafting the cut, George brings initiative, ownership, and creative direction to every stage of production. He doesn’t just edit, he elevates. In short: he cuts once, and makes it count.

Stratos Eleftheriadis

Stratos Eleftheriadis

UX/UI Designer & Front-End Developer

UX/UI Designer & Front-End Developer

Stratos makes digital experiences not only look stunning...they work! He's a rare blend of designer and developer who can sketch the wireframe, perfect the interface, and build it into reality without breaking a sweat (or a design system). From sleek SaaS platforms to high-converting websites, he brings structure to chaos and flow to function. If your brand needs to move fast and look good doing it, Stratos is already three clicks ahead.

Christina Lisa Longhofer

Christina Lisa Longhofer

Brand Advisor

Brand Advisor

Christina doesn’t “do design.” She builds brands that show up and stand out. Logos with lungs. Color palettes that punch. Fonts that flirt. She takes strategy off the slide deck and makes it visual, loud in the right ways, quiet in the right places, and always unmistakably you. She’s especially at home in fast-paced, future-focused tech, where ideas move fast and design needs to keep up. Her secret sauce? Perspective. Christina believes that with the right mindset and a strong sense of purpose, no challenge is out of reach. Also: if Spider-Man designed brands, he’d probably ask her for tips.

Subscribe to our newsletter

© 2025 All rights reserved.

Subscribe to our newsletter

© 2025 All rights reserved.

Subscribe to our newsletter

© 2025 All rights reserved.