We help you find the right one.
Every strong product deserves a sharp story.
Most are still winging it.
We started True North PMM after seeing too many companies with brilliant products and messaging built on gut calls and guesswork. Their positioning sounded like everyone else. Their launches landed flat. Their sales teams were making up the story as they went.
We knew there was a better way.
True North PMM was built to fix the story before fixing the assets. To ground positioning in buyer truth, market research, and analyst insight, not assumptions. To turn that story into work that matters: websites, launches, enablement, and sales narratives that actually land.
We don't stop at strategy decks and leave you with homework. We ship the work that moves the needle.
Today, we partner with founders, PMMs, and GTM teams to sharpen what they say and how they go to market. Because when your story is built on truth, buyers get it fast. And they stay.
Story before stuff
Senior thinking, no baggage
Elina lives for the messy middle, that moment when a startup has something brilliant, but the story just isn't landing. She helps B2B companies nail their positioning so customers get it, teams rally around it, and investors lean in. Her zone of genius? Turning fuzzy value props into messaging that's crisp, compelling and built for growth. Equal parts strategist, storytelling, and clarity coach, she asks the right questions, sees around the corners, and makes the complex feel simple. Basically, the Chandler of product marketing: could she BE any more clear?
Big agency brain, startup soul. Zoe is an award-winning writer and former Ogilvy creative, she's led campaigns that connect, convert, and actually make people feel something. At True North PMM, she turns strategy into standout storytelling, shaping brands that don't just talk, but resonate. Whether it's copy, concept, or full creative direction, if it needs clarity and edge, it runs through Zoe.
George turns ideas into visuals that truly move people. With a sharp eye and an even sharper instinct, he brings taste, intention, and zero wasted frames to every project across tech, advertising, and entertainment. From the moment the camera rolls to the last frame of the edit, he steers the whole creative arc of the video. Whether he’s developing the concept, shaping the shoot, or crafting the cut, George brings initiative, ownership, and creative direction to every stage of production. He doesn’t just edit, he elevates. In short: he cuts once, and makes it count.
Stratos makes digital experiences not only look stunning...they work! He's a rare blend of designer and developer who can sketch the wireframe, perfect the interface, and build it into reality without breaking a sweat (or a design system). From sleek SaaS platforms to high-converting websites, he brings structure to chaos and flow to function. If your brand needs to move fast and look good doing it, Stratos is already three clicks ahead.
Christina doesn’t “do design.” She builds brands that show up and stand out. Logos with lungs. Color palettes that punch. Fonts that flirt. She takes strategy off the slide deck and makes it visual, loud in the right ways, quiet in the right places, and always unmistakably you. She’s especially at home in fast-paced, future-focused tech, where ideas move fast and design needs to keep up. Her secret sauce? Perspective. Christina believes that with the right mindset and a strong sense of purpose, no challenge is out of reach. Also: if Spider-Man designed brands, he’d probably ask her for tips.
