
If your homepage could belong
to any other B2B...
If your team can’t explain what
you do in one sentence...
If your launch left buyers saying
“Wait, what is this again?”

SERVICES
Product & Feature
Launches
SERVICES
Home & Solution
Pages
SERVICES
Fractional Product
Marketing & Advisory
Before & After Value

Martin Kievit
Founder & CEO, Greenvoltis
“Elina and her team were instrumental in our product launch. Smart, fast, creative, and just the right kind of pressure to keep things moving. I would recommend True North without a doubt.”

Meg Kendall
Head of Strategy,
The Climate Hub
“A product marketing powerhouse. Sharp thinking, deep expertise, and a talent for turning scattered ideas into a story that lands.”

Ali Hosseini
Sr Product Manager, Swat.io
“We worked on launching an AI feature for our monitoring dashboard. Their strategic positioning and clear messaging helped drive adoption and made the value of the feature instantly clear to users.”

Fabio Manfreda
Sr. Project Manager, Prewave
"True North brings clarity, structure, and a deep understanding of strategy. Always sharp, fast, and one step ahead...Their ability to quickly grasp our business & tailor guidance to our needs stood out. It felt like a true partnership, not just a consultancy."

Benedek Herman
Founder & CEO, Voovo
“Super organized, packed with ideas, and brilliant with AI. Transparent about expectations and outcomes. Just a great product marketer.”

Hubert Kucharski
Chief Commercial Officer, raicoon
“We worked on AI product launches. The experience was constructive, results-driven, and out-of-the-box. If you're looking for the right marketing team to launch an AI product, here it is.”

Schulax
Head of Sales, noreja
“We worked on solution pages. Very comfortable to work with them. Very reliable and always an open ear for feedback. Definitely worth it. The service and knowledge the True North team brings is exceptional.”

Yiorgos Nikoletakis
Founder & CEO, 100mentors
"If you’re a founder or product leader seeking not just product marketing advice, but someone who will embed with your team, amplify your message, and build with urgency and heart, look no further."

Maja Tepeh
Sr Brand & Strategic Marketing Manager, Prewave
“You think you can do it alone, but you can’t. Elina dives deep, studies your product and market, and finds an angle that makes you stand out.”

Shauna Dowling
Sr Product Manager, Autodesk
"Elina brings a lot of expertise paired with strong experience.
Go with strong opinions held loosely, be open to conversations on improvements with tried and tested methods"

Valentina Paladini
Sr Event Manager, Prewave
“Elina quickly understood our challenges and bridged the gap between product and marketing. Structured, clear, and deeply collaborative.”