What’ s it like to work
with True North

What’ s it like to work
with True North

Straight from Founders, Product Managers and GTM leads

who turned "we're not saying it right” into "this is exactly it.”

Straight from Founders, Product Managers and GTM leads who turned "we're not saying it right” into "this is exactly it.”

From pre-seed to Series C:
€110M+ raised by companies we’ve worked with.

From pre-seed to Series C:
€110M+ raised by companies we’ve worked with.

The Problem

The Problem

Your product’ s great.
But your message? Not so much.

Your product’ s great.
But your message? Not so much.

If your homepage could belong

to any other B2B...

If your team can’t explain what

you do in one sentence...

If your launch left buyers saying

“Wait, what is this again?”

Then you don’t have a product problem.
You have a positioning problem.

Then you don’t have

a product problem.
You have a positioning problem.

Before & After Value

What changes with True North?

What changes with
True North?

Here’s what shifts when you go from winging your positioning to working with True North, across your launches, website, and GTM strategy.

Here’s what shifts when you go from winging your positioning to working with True North, across your launches, website, and GTM strategy.

Product & Feature Launches

Home & Solution Pages

Fractional Product Marketing for GTM

Without True North

  • Launch messaging is rushed or vague


  • Features ship, but no one gets what they do


  • Internal teams aren't aligned on how to talk about it


  • The market shrugs

With True North PMM

Clear, compelling positioning from day one

Messaging that builds buzz, not confusion

Teams speak with one voice

Launches that land, and stick

Product & Feature Launches

Home & Solution Pages

Fractional Product Marketing for GTM

Without True North

  • Launch messaging is rushed or vague


  • Features ship, but no one gets what they do


  • Internal teams aren't aligned on how to talk about it


  • The market shrugs

With True North PMM

Clear, compelling positioning from day one

Messaging that builds buzz, not confusion

Teams speak with one voice

Launches that land, and stick

Product & Feature Launches

Home & Solution Pages

Fractional Product Marketing for GTM

Without True North

With True North PMM

  • Launch messaging is rushed or vague

Clear, compelling positioning from day one

  • Features ship, but no one gets what they do

Messaging that builds buzz, not confusion

  • Internal teams aren't aligned on how to talk about it

Teams speak with one voice

  • The market shrugs

Launches that land, and stick

Product & Feature Launches

Home & Solution Pages

Fractional Product Marketing for GTM

Without True North

With True North PMM

  • Launch messaging is rushed or vague

Clear, compelling positioning from day one

  • Features ship, but no one gets what they do

Messaging that builds buzz, not confusion

  • Internal teams aren't aligned on how to talk about it

Teams speak with one voice

  • The market shrugs

Launches that land, and stick

Train your team

Train your team

Build your in-house
PMM muscle

Build your in-house
PMM muscle

This workshop is your hands-on playbook for building a sharp internal PMM

function, from positioning to GTM to competitor intelligence and beyond.

This workshop is your hands-on playbook for building a sharp internal PMM function, from positioning to GTM to competitor intelligence and beyond.

What your team walks away with

What your team walks away with

What our partners loved

What our partners loved

Martin Kievit

Founder & CEO, Greenvoltis

“Elina and her team were instrumental in our product launch. Smart, fast, creative, and just the right kind of pressure to keep things moving. I would recommend True North without a doubt.”

Meg Kendall

Head of Strategy,

The Climate Hub

“A product marketing powerhouse. Sharp thinking, deep expertise, and a talent for turning scattered ideas into a story that lands.”

Ali Hosseini

Sr Product Manager, Swat.io

“We worked on launching an AI feature for our monitoring dashboard. Their strategic positioning and clear messaging helped drive adoption and made the value of the feature instantly clear to users.”

Fabio Manfreda

Sr. Project Manager, Prewave

"True North brings clarity, structure, and a deep understanding of strategy. Always sharp, fast, and one step ahead...Their ability to quickly grasp our business & tailor guidance to our needs stood out. It felt like a true partnership, not just a consultancy."

Benedek Herman

Founder & CEO, Voovo

“Super organized, packed with ideas, and brilliant with AI. Transparent about expectations and outcomes. Just a great product marketer.”

Hubert Kucharski

Chief Commercial Officer, raicoon

“We worked on AI product launches. The experience was constructive, results-driven, and out-of-the-box. If you're looking for the right marketing team to launch an AI product, here it is.”

Schulax

Head of Sales, noreja

“We worked on solution pages. Very comfortable to work with them. Very reliable and always an open ear for feedback. Definitely worth it. The service and knowledge the True North team brings is exceptional.”

Yiorgos Nikoletakis

Founder & CEO, 100mentors

"If you’re a founder or product leader seeking not just product marketing advice, but someone who will embed with your team, amplify your message, and build with urgency and heart, look no further."

Maja Tepeh

Sr Brand & Strategic Marketing Manager, Prewave

“You think you can do it alone, but you can’t. Elina dives deep, studies your product and market, and finds an angle that makes you stand out.”

Shauna Dowling

Sr Product Manager, Autodesk

"Elina brings a lot of expertise paired with strong experience.

Go with strong opinions held loosely, be open to conversations on improvements with tried and tested methods"

Valentina Paladini

Sr Event Manager, Prewave

“Elina quickly understood our challenges and bridged the gap between product and marketing. Structured, clear, and deeply collaborative.”

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© 2025 All rights reserved.

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© 2025 All rights reserved.